Email marketing is very crucial nowadays. It’s a good way to communicate with prospects all over the world. In email marketing, there are certain steps need to be followed in order to get maximum benefit out of the system.
3 Crucial Stages of Email Marketing
There are three crucial stages of email marketing. These steps are needed to follow diligently, so that maximum return comes out of it.
1. Preliminary preparation
At this stage target market is to be selected. Need a thorough research on their different demands and how the new concept that is a part of the email marketing going to affect the targeted market. Research is also to be done on how effectively the email marketing can be used to make the target market aware about the new concept.
It’s not just enough to know the target market. The demography needs to be analyzed properly to map the sub categories of targeted market. Different categories of prospects normally respond differently. Hence, the formats of emails need to be different.
Buying good quality email marketing software is a mandatory now a day, as this software makes the job easy and well-managed.
Once the software is ready to be used a well designed format for the email is to be created. The format should be in easy language, short and covering all necessary information regarding the concept. Images can be used to make the email catchier.
Schedule of the campaign is also a vital factor because it’s not possible to start a x-mass campaign after 25th December. Campaigns to be scheduled keeping in mind the purpose of the campaign.
2. Production Stage
At this stage list of all prospects with their email ids are to be listed. The list can further be sub categorized according to the demography as stated earlier. The short listed prospects then need to send the emails as per the category. Some listed prospects needs to be erased as they may not be any more interested about the campaign or concept. Setting dates and schedules for the campaign are the parts of this stage. Emails are to be dispatched as per the dates and schedule.
3. Post-production stage
After the sending the emails as per the schedule, a thorough feedback needs to be taken what the prospects to understand how the prospects are reacting and what the prospects are expecting for the new concept. Feedback from individual prospect is to be recorded and actions are to be taken accordingly. Three things may happen at this stage-
a. Positive prospects: Some prospects will react positively. These people need to be responded immediately and accordingly.
b. Negative prospects: Some prospects will not show any interest in the campaign and concept. Specific backup plans need to be ready to respond them with ultimate professionalism.
c. Neutral Prospects: These people get the emails but don’t respond positively or negatively. May be these neutral prospects need further campaigns and motivations.
4. Final Stage
Feedback of email marketing campaigns will show the effectiveness of the strategy. Proper steps can be taken thereafter. The campaign may need some changes or may be kept unaltered.
Email marketing is very effective way to promote a concept, but proper stages to be followed strictly to make this mode of online sales promotion effective for the new business.