Email marketing is one of the strongest marketing tools of the multilevel marketing model and can give amazing results, if planned in a proper manner. Email marketing is not just about crafting fluffy emails and hitting the send button, but it is about a careful assessment of your target market and adjusting your campaign according to the varied needs.
Generally, an email marketer would craft an e-mail with the most creative punch lines and attractive visuals, but till such time it is not specific to the target audience needs, it is most likely to land in the trash. Let’s take a look at the five email marketing mistakes to avoid in order to make the most out of an email Marketing campaign.
5 Email Marketing Mistakes To Avoid
Generalizing Your Target Audience
The audience that you are targeting through your emails will surely differ in terms of sex, preferences and needs. It is thus very crucial to segment and categorise the audience into different lists before you start sending the emails. An email should be crafted in a manner that should be purposeful, enticing and lucrative to the segment you are catering. Sending generalized emails to target audiences tops the list of the five email marketing mistakes to avoid.
Making Grammatical Errors
An email is the first impression that you cast upon your target audience and hence it is of prime importance that it should not ruin your image. Always make sure to doubly check your draft to avoid any grammatical error. A grammatical error can at times change the entire meaning of a sentence and gives to the viewers an impression that your approach is negligent. This can harm your business a great deal.
Using Phrases Which Will Lead You To Spam
Every individual has spam filters on, in order to avoid receiving any unnecessary mails. To make sure that the hard work you are putting in drafting the mail is read and leads to conversions, have a clear idea how the spam filter works. The usage of words like free, act now, open immediately and insurance in your subject line makes the spam filter active and all your effort goes into the trash. So using spam-activating phrases becomes one of the major email marketing mistakes to avoid.
Content Not Optimized For Mobile Phones
One of the five email marketing mistakes to avoid is forgetting to optimize your email for the phone. Today, when people have converted their phones into their offices, it is important that the email you send should be quite easily readable on the phone, lest be rest assured that the entire effort of writing and sending the mail would go in vain.
Writing Inappropriate Content
The body of your email is the most important part of the entire email marketing strategy. Make sure that the content is not too long, as this can make the reader disinterested. Writing unpersonalized content and not assuring that your email content is a visual delight are one amongst the five email marketing mistakes to avoid.
Therefore, these are the five email marketing mistakes to avoid if you want your email marketing campaign to bestow upon you benefits in proportion to your hard work.