There is a very thin line which distinguishes a blogger and a successful blogger. What you write should not just be valuable and informative for your readers, but should also find the right quality and quantity of audience. Just having the right content does not guarantee traffic, you have to use marketing tool for bloggers to make your blogging a professional success.
There are marketing tools available for making a detailed online search regarding your topic, measuring your performance and the cheekiest one – to spy on your competitor, thus there is a solution to your every need. Let’s take a detailed look at the various marketing tools for bloggers which are indispensable for the success of any blog.
Necessary Marketing Tools for Bloggers
First, Let’s Discuss Tools for Content Research and Discovery
A tool by our favorite search engine Google, it helps us to deeply investigate topics on science and technology. This tool has great efficiency in searching relevant searched extracts as it supports your search with article links from books, publications and even abstracts from universities around the world.
Content Idea Generator
An eye-catching title is the first impression of your blog. Portent’s content idea generator is a useful marketing tool for bloggers which generates attractive and cheeky titles. Here when you enter your keyword the tool would come up with ideas for a title which at times may not look or sound right, but a little help is never bad.
A very popular tool for searching of content, BUZZSUMO helps you by finding which article is performing the best or you can even have topic related searches where you can find most shared posts for a topic. So I would recommend start with their free version and see this marketing tool for bloggers make your content a high quality one.
A tool with no boundaries – FEEDLY helps in identifying and bringing to you, content from all over the world. The best part is this tool is available for all platforms. Here you can add your blogs and at the same time discover new ones by adding search info.
Blog Topic Generator
Again as the name suggests it is a handy tool for devising out a relevant and attractive blog topic and comes very handy when you are short of ideas on the same. Just enter the keywords and this free tool would come to your rescue again an awesome marketing tool for bloggers.
Now Let’s Take a Look at Some E- Mail Marketing Tools
Owing to its awesome features of responsive E-mail templates, auto responder’s functionality and easy building of subscribers list, this tool of E- mail marketing has gained massive popularity. This tool gives a user-friendly experience and is highly recommended as a marketing tool for bloggers.
A one-stop marketing destination, this tool not only supports in creating an E- mail list, but at the same time helps in getting the content directly in to the subscribers list. A free service this tool is a boon for every blogger.
We are well-aware of the term litmus tests, similarly this tool helps us in assessing whether our E-mail marketing efforts are going in the right direction by undertaking E-mail marketing campaigns analytical and spam tests.
This marketing tool helps you in increasing your subscribers list by reducing the turnaround time for your campaign, quite innovative in its strategies. It also provides for marketing automation and some real-time personalization. With so many services under one roof, this marketing tool for bloggers stand out in its approach.
This tool makes your E-mails and newsletters attractive. It provides for a great visual experience and in turn increases your customer base. What looks good always sells better.
To have a successful E-mail marketing campaign, it is important to know the targets of your campaign well. This is what the campaign monitor aims at, by giving you a detailed information on subscriber location, demography etc., it helps you to design an effective campaign.
After E-Mail Marketing Tools, Let’s Discuss Social Media Marketing Tools
A part of twitter, TWEETDECK gives you the ability to manage multiple twitter accounts and at the same time makes activity tracking easy by providing for a single dashboard. We give thumbs up to this marketing tool for bloggers, for making marketing simpler and faster.
HOOTSUITE can be termed as the epitome of social marketing tools. With its advanced features and great media marketing integration it is a complete package for all your marketing needs.
This tool provides for link shortening service, by cutting down lengthy URL’S and tracking your links and conversion (by integrating it with hubspot or Google Analytics), this tool acts as an assessor for your marketing efforts.
This is quite an interesting tool which helps you to buffer your content and then schedule it on social media networks in accordance with your choice of time, so a effective marketing tool for bloggers.
An important tool which lets you gauge how much time you are taking, to respond to any activity on your social network, comparing your effectiveness with average response time on the internet.
As compared to other tools, this tool is paid for. It manages your social media campaign (tracks your progress) and helps you in having an edge over the competitors so a great marketing choice for bloggers.
A Quick View at Some Analytical and Performance Monitoring Tools
Sounds crazy but performs really well, this application lets you ascertain, analyze the behavior of the traffic visiting your website and thus helps in the conversion. This tool is worth every penny you shell out for it.
A complete analytical guide giving you a deep insight into your traffic source, social activities and the conversions. A comparative marketing tool for bloggers, similar web aims to improve efficiency of your website.
A tool, which generates customer feedbacks and thus helps your website in becoming user-friendly by getting the customers to tell why are they behaving in a particular fashion?
This free tool by Google is accessible to almost everyone and though not as good as other analytical tools, its conversion tracking services and filters can help you in the longer run.
Having a different approach to its working, this free tool by hubspot helps you to know the things which are not going in your favor, by just providing your E-mail address and website URL you get all the information.
A communication tool, which solves your clients and potential customer issues regarding business through a direct chat session so a must have marketing tool for bloggers.
Now Let’s Peep Into Tools for Monitoring Advertising Efforts
A tool which keeps you abreast with your competitors advertising ordeals (ad size and ad location) and thus helps you chalk out a competitive and effective advertising campaign.
A paid tool at $99 per month, this tool helps to divulge competitor’s strategies and monitors advertiser’s moves (where they advertise).
An innovative tool, which helps you to get an insight of the top brands strategies and advertisement campaigns this tool, helps in deciphering what strategies work best.
Again, an analytical tool assessing your competitor’s campaigns and traffic, thus helping you set a benchmark for your own strategies and campaigns for best results, thus a valuable marketing tool for bloggers.
Social Ad Ninja
This tool boasts of a power packed arsenal of 40,000 advertisements, giving you an access to each ads performance and its live time and thus helps in devising the best campaign suiting you.
Keyword Search Platforms
The Search Monitor
An efficient tool in keyword tracking and affiliate marketing, it helps to track traffic to your website and compares it with industry standards thus assessing your campaigns worth.
A very popular SEO tool which helps you to undertake a comprehensive search in regards to long tail keywords, advertisement campaigns and also gives you details of competitors take on same.
Google Keyword Planner
This free tool helps you in undertaking a successful search of keywords which can lead to maximum conversion thus an indispensable marketing tool for bloggers.
As the name suggests, it spies on your competitor’s keywords, by getting up to six years of competitor’s keyword download for $79 it giving you a detailed analysis of your competitors working.
This tool true to its name helps you to find the most efficient and performance oriented keyword relating to your search.
With the help of this tool, you can get a deep insight into the keywords and campaign strategy of your competitor, which can help you frame your own campaign effectively.
Link and Backlink Research Tools
For successful internet marketing, it is important to know about your external links, their IP address, top pages and linked domain and this tool does this task efficiently.
It is always good to know what your competitors are up to, this tool helps you to monitor yours and your competitors back links with an ease like never before, so a cheeky marketing tool for bloggers.
Open Site Explorer
A search engine exclusively for links, it helps you to get deeper into keyword tracking, linking domains and thus analysing your website in a professional way.
Majestic Site Explorer
This tool, while tracking domain linking, also gives you the benefits of external backlinks, referring IP’S and referring domain.
Under this tool, you can track the best link and in turn improve your ranking and profits. It provides platform for guest blogging, giveaways and reviews.
By collecting and analyzing contents available on net similar to those of your, it helps in improving the quality of your content.
Tool To Monitor How You Are Being Mentioned
This tool provides a one-roof report on how your brand has been mentioned on social networks (blogs, video networks etc), so you can plan changes if required.
An important marketing tool for bloggers provides to the user with images, links and videos on twitter pertaining to the mentioned keyword.
A prompt tool, which sends an alert to your inbox, whenever your brand is talked about on the net.
This marketing tool for bloggers tracks the mention of your keyword, across social media and different forums, thus judging the effectiveness of your campaign.
Let’s Discuss Some Organizing Tools Now
An online organizer, it helps you to keep your content ideas, to-do lists and editorial calendar well updated and a click away.
This tool which can effectively sync with other Google tools, gives us panache in organizing our campaigns every little detail to perfection.
IFTT gives you the ability to create custom recipes and in turn helps you in making internet do your work, so a great personal organizing application.
An amazing application to organize your personal and professional life, TRELLO organizes your work with the help of neatly arranged cards.
A simple tool of great help, with INSTAPAPER you can save web pages, giving you the liberty to go through them later (on your computer or kindle).
So here we come to the conclusion of our discussion on some valuable marketing tools for bloggers, which if used efficiently can help your campaign achieve desired results.