Among its counterparts, E-mail marketing is a very direct and personal way of communication with prospective customers for conversion of sales. Some marketers predicted that E-mail marketing is no longer a lucrative prospect, but these contentions fall false. In fact, with a good content, it fares better than social media.
Email Marketing Tips To Make Your Campaign Successful
● Building an acquisition strategy
Your first step towards the success of your campaign depends upon identification of areas where the customer’s are already associated with your brand, then with the help of new tools and techniques you need to enhance their experience (For example , fast response to feed back form and immediate grievance redressal).
● Optimization for mobile viewing
It is very important to know that customers like to have e-mails which are optimized for mobile viewing, if not so majority of times they will be deleted without being viewed. So first and foremost priority becomes to give customers a pleasant mobile experience.
●Relevance of data
The promotional message which travels to the subscriber’s inbox should be relevant to them. For this purpose one should have a detailed research of age groups, gender and location. When relevant data reaches the subscriber it improves his overall experience. It is important to note that repetition of promotional messages on social media and e-mails is a deterrent. Such repetitions create a negative image for brands.
●Personalization of e-mails
It is always a good idea to see that your e-mails have a personal touch to them. Based on subscribers browsing pattern on your website you can formulate e-mails giving personalized recommendations .This technique gives you an edge over others and is appreciated by subscribers. Such recommendations have shown to improve sales by 15-25%.
●Take permission before sending E-mail
It is important for the brand to take permission before sending mails to its customers. This has dual benefits as e-mails reach only interested clients thereby improving and building a better Brand Image. Once the permission is received, only then the next step should be to personalize and compile the relevant data according to the subscriber’s need.
To have a wider reach it is important that you keep the layout of your e-mail simple and professional so that subscribers don’t find it difficult to understand thus giving a user friendly experience.
●E-mail drives deals
E-mails are more preferable to Facebook, as it is hard to ignore inbox deals. So make the latest brand deals available via e-mails to capture the direct audience at large.
●Automation of Post purchasing
Identify the pattern of repurchases by the customer’s and send referral e-mails accordingly after a week , month or 90 days as the pattern suggests. Thus the brand never goes out of subscriber’s mind.
So we can say, if you put together a good subscriber’s list, develop relevant and good content, keep your records in place and have a re-engagement campaign ready, your e-mail marketing campaign will surely be a success.