It is undoubtedly important to voice your opinion by speaking or writing, but to gain knowledge one must listen. Similarly when one is promoting a product, service or a brand online, it is not sufficient to just write about it, for growth of company it is important to know what is being said about the product or brand on social media-this is termed as Social Media Listening.
So we can say Automated Social Media listening is the process of collectively checking all your social media boxes in order to listen to what people are saying about the company and the best tool for the same is Mention.
A Paid Automated Social Media Listening Tool – Mention Is A Great Boon To Companies.
1. Mention is a tool which brings together all the social media comments about your product under one roof, thus helping you to analyse, identify the queries, complaints and response to your product or brand.
2. Mention as a Social Media Listening Tool also helps you to comment or respond to the tweets, social media comments, thus has an action based approach.
3. Not just this mention also gives you a platform to analyse statistics regarding what is being said about your product or brand on social media.
4. Whenever you have a social media mention, this tool sends you quick alerts. This saves your time as now you don’t need to browse from one website to another and helps you to respond quickly.
5. Mention as a Social media listening tool is having a diverse platform usability, functional on both iOS and android it can be accessed on Mac OS X, Windows and Chrome. This feature makes Mention highly functional.
6. Mention also has a tool which enables it to conduct a sentiment analysis, thus giving a quantitative and qualitative analysis. It even has the option of priority inbox, which helps to ascertain the important feedback and thus saves time.
7. The important aspect of mention is that it is very simple to use and highly function.
When you sign up for mention, you get the advantage of trying it’s free trial program for a period of 14 days before you actually decide in favor of this Automated Social Media Listening Tool. There are diverse language options which allow you to get alerts in 42 different languages, once you create alerts and get started with Mention. After the process of creating alerts, you need to add social media accounts (twitter, facebook, etc) which you wish to monitor.
Once these steps are in place, Mention starts to operate and you will see your Mention inbox getting filled with responses from the social media sites you added. The best feature is that these messages automatically get categorized into priority, unread, trash and irrelevant making the entire process of Social Media Listening fast and effective.
Thus, we can say that Mention helps us to manage our social media accounts in an effective manner and gives us a single platform to see what exactly the customer response towards our product or brand is. It gives you a detailed account of the location from where each mention has come up and the number of mentions which you have received making a detailed statistical analysis of your Social Media listening possible.