You know, one of my friends was trying his hands on this since a couple of months. His hard work and dedication finally rewarded him. And when he heard that I am writing a post for my viewers to help them on getting the perfect squeeze page design, he gave me a whole lot of suggestions.
Steps To Create Squeeze Page in Just 2 Minutes
My friend always tells me that learning starts with observation first. So for a perfect squeeze page design you need to visualize first. You must be knowing, there are two parts of a web page.
1. Above the fold
2. Below the fold
Above the fold is the part which you can see without even scrolling down, unlike for below the fold. So, this above the fold section of a page is the area where it catches the primary attention of a visitor. So, remember, all the necessary elements that you want to highlight should be placed here, like the headline, images, several important points and Call to Action.
Did you know?
A recent study declares that around 96% people leave a website without even scrolling down. So always keep in mind to show your key stuffs on above the fold.
Now, if you want to know how the headline would be like, let me tell you that it should be very very catchy, more than the rest of the content. You have maximum 6-8 seconds to attract your visitor with your headline and this will decide whether the visitor will further read your site or not.
Keeping images of freebies could be beneficial for you. People go by what they see and seeing is believing. So, the downloadable images of the freebies could add up by winning trust of your customers.
Talking about the important bullet points, you should feature the benefits of your products only. People first love to see what they are gaining, so, the above the fold part must contain your product USP.
People are more attracted by watching a video or AV, than reading texts. So, it would be a good idea to have a short video above the fold. My friends was suggesting that it would be even better to have a combination of text and video, that way it becomes more comprehensible for your viewers. But please make sure that when your page loads the video starts automatically. It should have good picture and sound quality. Put good and authentic information about the product and don’t make it longer than 2 minutes. Videos with shorter duration attract more viewers. Friends, now it’s time that you get rid of the messages like “Here you will learn how to make money online”. Think something original. You can use step-by-step PowerPoint presentations to reach to your potential customers rather than talking yourself. Pointing towards your opt-in-form with a big red arrow create Call-to Action at the end of your video, it really works.
My friend says the most important thing is to understand your customer’s psychology. People take their decisions led by emotions. So, if you want your customer to purchase your product touch their emotion. You may create urgency in their minds by saying that only this much free copies are left. Afterwards, the copies will be chargeable.
Creating Call to Action above the fold is a must thing. As whenever your visitors land on your page they get direct information about downloading the freebies or whatsoever. As an expert in creating perfect squeeze page my friend shared, that the red arrow key and the yellow CTA button are the highest converting colours he has ever experienced. Especially the Call to Action button is of great help. You can have options there for your potential customers like, Subscribe Now or Download Free e-Book or Guide.
People often neglect what the text they are using. My squeeze page expert friend says that is the biggest mistake they make. Use simple but catchy language to make all types of people attracted to your page. Short simple sentences that can reach your message to the visitor will do. You can do one more thing that is to make your text visually appealing. Apply underlines, italics, bold forms, coloured texts, bullets to make them engaging.
On today’s front who can really overlook the power of social media. You must be following various popular pages on Facebook, right? So, what’s the reason behind it? The more likes a Facebook page gets the more trustworthy and reputed it becomes in our eyes. And this really impacts on conversion. So, you can create conversions using your Facebook page following.
Putting testimonials is another way. But remember, the faces should not look like artificial or downloaded or of some models. People are smarter nowadays. There should be real feel in those if you want them to be enough impactful. Depending on the testimonials people will decide whether to go for your product or not.
My expert friend is just so amazing. He shared me another trick of placing a fake video with a pop-up option to enter e-mail address to increase conversion rate. Many people tend to click this and this affects the conversion rate.
You may keep another CTA option on below the fold for who scroll down. And always keep a good caption below the video, people really go by it.
Now let me tell you about the PS-s you would concentrate on. The first PS that indicates the main benefits of the product, the double PPS that gives reminder of the guarantee and the triple PPPS that states about the time limit.
An added offer at the exit point can also be useful, like a pop-up that will lead the visitors to a low cost paid offer to compensate with your advertisement expenses.
Create squeeze pages like said above and let me know how much your conversion rates skyrocketed.