People are always in search of the best choice for publishers and advertisers to make more and more money from their business. So, I decided to review to good sources you can use for monetizing your blog.
Infolinks is one of the most oldest and trusted in-text monetization companies. There was a time when infolinks was the only company the online bloggers and niche sites trusted. The concept has changed now. A few new concepts have been getting market response slowly but surely.
INTENTclick is a new buzzword on internet now a day. INTENTclick has bought some new concepts which are lacking in Infolinks.
Infolinks Or INTENTclick?
The popularity behind infolinks success lies behind its simplicity. The visitors get paid for simple clicks. The system got criticized for not rewarding the web pages or bloggers who are actually trying so hard to convert traffic into actual “customers” and reducing expenses for the advertisers for lowering cost when conversions are high. INTENT click on the other hand uses different approach. Here payment system is performance based, i.e. rather than maintaining flat income system for everyone, actual conversions (conversions which turn into sales) are rewarded with higher conversion rate.
Relevancy of an ad is also a matter here. Infolinks often produces ads those are irrelevant for the blog subject, i.e. to say a health related ad is irrelevant in an “employee performance” related blog. Whereas, INTENTclick relates ads with the subject of a blog much more efficiently. As a result, conversion ratio is high in this form of ads.
The infolinks payment model emphasizes payment on this basis of clicks and there is no extra payment system for “clicks converted to sales”. This system of payment thus brings many negative aspects. People become interested on clicks rather than sales. While, this is not a problem for INTENTclick.
If the web page contains a good topic and discussion or it has an attractive affiliate pages which is attracting good number of visitors each day, the infolinks may outshine the other higher paying affiliate links deliberately, the whole page may look congested. The relevance of the blog or web page degrades resulting into lower level of visitors in future. Infolinks always has a tendency to crowd out other appropriate income generating links with much less appropriate and lower income generating links.
The lower pay per click model of infolinks makes it mandatory for the publishers to generate higher quantity of clicks to get a minimum income. Publishers then have no choice but to opt out for higher commission based affiliate product marketing links and other forms of advertisements. INTENTclick users never face these sorts of problems after publishing ads in their blogs or web pages. INTENTclick creates win-win position for both the publishers and advertisers. Its income generating option is standardized with options like pay per click and clicks converted to sales.
The motto is to generate income. Blogs or web pages are created to supply relevant information to the visitors and generating income through advertisements. Both Infolinks and INTENTclick can do that job quite efficiently. The former has some negative aspects which may degrade the quality of the blog itself. INTENTclick on the other hand made the job easier for the publishers. Payment system of INTENTclick is also much better and rational than Infolinks.
Who do you vote? What do you think is the best choice for publishers? And advertisers?