Today, when we talk about internet marketing, the area of prime importance that we come across is E-mail marketing. The success of your entire work-plan depends majorly on prompt and effective E-mail marketing.
But the problem arises when the escalated costs of E-mail marketing services makes the entire project unfeasible; it is at this point that we bring up our discussion about Sendy.
It is basically an internet marketing service or in more technical terms Self-hosted newsletter Application which has mostly, all the features of other service providers available in the market (Aweber, Mailchimp) but at a much lower cost.
Sendy, as a choice of Email marketing service, can significantly cut down your marketing cost and thus adds up to the profits!
How Does Sendy Work
Now once we know what Sendy is, it is important to know the mode of its working. This application actually sends its e-mails through Amazon SES. Since it runs on PHP and MySQL, you have the advantage and the ease to install this application directly on your existing server, making it a convenient arrangement for you.
The best part about Sendy is that it makes you independent of other service provider and the feature which will make your heart beat with joy is that this application just charges a one-time fee of 59$ which includes all updates and technical supports.
Now that sounds like a deal, isn’t it?
Sendy Vs. Other E-Mail Service Provider
When we compare Sendy to other email applications, Sendy proves to be the best choice, owing to the following points:
1. Most of the Self hosted e-mail applications (Aweber, Mailchimp) use your own server for sending mails where there is a sending limit and an hourly rate. On the other hand, Sendy is using Amazon for sending mails, where there are no hourly limit restrictions.
2. The cost factor is a major vote gainer in favor of Sendy. Here Amazon SES costs as little as $1 for 10000 emails. On the other hand, other self-hosted e-mails may cost you up to $ 200 for similar quantum of service.
3. While you are undertaking E-mail marketing, the most important issue is whether the mails are being read or getting in the Spam box. Amazon SES reduces these chances many folds as compared to other applications.
So we can see in our major areas of concern Sendy emerges out to be a clear winner.
Other Features of Sendy
Apart from what we have discussed earlier, Sendy also possesses a variety of other features like reporting, statistical graphs, complaints, campaign builder and undertaking export and import of contact list.
There is also an option where multiple accounts can be handled. That way, you can provide E-mail service to any of your client.
Not just this, the automated clean up of your list for bounced e-mails, is a useful and interesting feature.
So it goes without saying, purchase SENDY today, upload it to your server, install it (can take help from there support team) and reap the benefits of this cheap E- mail service cutting down your E- mail marketing cost considerably and thus making the big bucks flow in.